Our coffee

Segafredo Zanetti is the international coffee brand of the Massimo Zanetti Beverage Group. An Italian company truly dedicated to coffee and present in more than 110 countries. Segafredo Zanetti controls the entire coffee value chain, from the sourcing of the raw coffee beans, blending and roasting to global distribution ensuring exceptional quality in every cup. Segafredo Zanetti’s mission is to share the passion for true authentic Italian lifestyle and coffee culture with coffee lovers across the globe.

To Blending and Roasting

Of all the processes associated with the production of a perfect cup of coffee, roasting is arguably the most crucial. Across Segafredo Zanetti’s 11 state of the art roasting facilities over 160,000 tons of the finest coffee beans are roasted every year. The distinct characteristics of coffee beans from different territories across Central and South America reflect the environmental conditions in which they are grown. Coffee beans are selected which complement and balance these individual characteristics and are blended to produce the intended aroma and body in the drink.
Roasting fine coffee consistently is an art form with many factors influencing the process, such as: humidity, temperature and of course the blend of beans selected. Segafredo Zanetti coffee is world renowned as the authentic Italian flavour, this reputation that has developed over many years is upheld through industry leading roasting facilities and through the skill of Segafredo’s expert coffee roasters who continue this Venetian tradition.
"What goes best with a cup of coffee? Another cup" Henry Rollins
"The only time it’s acceptable to watch a barista at the bar is when you compliment their skills. “You’re so boss." Barista Life
"I have measured out my life with coffee spoons." T.S. Eliot
"Coffee is a beverage that puts one to sleep when not drank." Alphonse Allais